Today, in partnership with the Cannes Lions Festival of Creativity, we are launching the Cannes Chimera Initiative, to help change the global conversation about tough development problems.

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We’ve got two major objectives we are trying to accomplish here. The first is specific and relatively straightforward. It’s right there in our tag line: “Don’t cut aid; it’s working”. The point is that our aid has a measurable impact on improving lives and fighting poverty and injustice.

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We put a call out to the world asking for creative ideas to help change the narrative of global development, and to highlight stories of success: Aid is Working: Tell the World.

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Can the advertising community help build a better world? According to former President Bill Clinton, the answer is a resounding yes. At a packed session today before thousands of attendees at the Cannes Lions Festival of Creativity (the world’s biggest festival for creative professionals), the president called on the industry to use its collective knowledge to work on issues that can make a difference.

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If we, as a global community, are to succeed in ending extreme hunger and poverty and improving the health of the poorest, we must find ground-breaking ways to gather and share stories of aid working well.

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