It sounds like a dry topic but measuring the impact of our work is something that's important to us all. So why is measurement so hard and what can organizations do to support one another in this work?

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In just the past year, we have seen the beginnings of an important evolution: many media organizations are moving from a largely agnostic relationship to their role in social change to openly discussing, pursuing, and even attempting to track their impact
on the issues they address.

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Yes, there are lots of news organizations, including my own, that send out tweets when there's news to share, but I like to take it another step further and tap into the collective skill sets of everyone following me on Twitter.

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NPR has launched a special series of stories called AIDS: A Turning Point in the lead up to the International AIDS Conference later this month. The series looks at successes and remaining challenges in the HIV/AIDS fight as global health leaders are poised to gather and assess where we're at in the journey to end the epidemic.

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Eradicating polio has moved into "emergency mode." But there's a lot we can do to fight this disease.

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