Bill & Melinda Gates Foundation

Social Media for Social Good: How Your Blog Post Comment Can Buy Vaccines That Save Lives

August 20, 2012

The UN Foundation’s Shot@Life movement is halfway through an August relay of 31 high-profile bloggers, moms (and a couple of dads) taking turns writing about someone who inspires them.  The lovely twist to this Blogust campaign is that every comment on every Blogust post will initiate a $20 donation to immunize a child in a developing country. 

Shot@Life started the month hoping to raise $30,000, but so many people commented in the first week that they lifted the goal to $200,000. That’s 10,000 children who will receive life-saving vaccines against measles, diarrhea, pneumonia, and polio.

You can read the blogs here. All are compelling, some deeply moving. Here are two highlights that touch directly on vaccines:

Ana Roca Castro, Founder of #LATISM (Latinos in Tech Innovation & Social Media), discusses the progress and challenges of immunization rates in Latin America. Ana has seen first-hand the power of vaccines when she witnessed the first simultaneous roll-out of the pneumococcal and rotavirus vaccines.  Read and comment here.

Suzanne Chen of Mom Confessional talks about the value of conversation and dialogue on important issues and how it has helped her through some of the hardest times of her life. Suzanne states, “in a developing country, vaccines can mean the difference between life or death… and I choose life. So please leave a comment. Read and comment here.

Upcoming bloggers include Clay Nichols of (August 22), former head of marketing at Facebook and CEO of Zuckerberg Media Randi Zuckerberg  (August 23), and Katherine Stone (August 26), founder and editor of Postpartum Progress and contributor to the parenting web site, Babble.

Vaccines work to save and improve the lives of all children, everywhere. Shot@Life offers an incredibly easy yet powerful way for you to make a difference.

Read. Comment at Shot@life. Save a life.

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