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Our Five Favorite (Social Good) Things in 2012

December 12, 2012

For over a decade, it has been the most anticipated holiday event on American TV. The gifts, the surprises – and more importantly – the reactions from the audience have made Oprah’s Favorite Things a must-see. From appliances to books, exotic trips to new looks, each year the Queen of Media shares some of her faves.

Channeling our inner-Oprah, Armchair Advocates™ has come up with our awe-inspiring list of favorite things in social good from 2012. It’s not an exhaustive list, but these 5 innovations are changing the face of “doing good.” For the full list of our Favorite Things in 2012, check out Armchair Advocates™.

Favorite Social Media Site

GOOD Magazine just gave itself on online makeover. The result:, a collaborative social media platform to share ideas around charity and innovation. It’s like Facebook for Do-Gooders, where you can connect with awesome people and organizations, and engage with them around topics and issues you care about.


Favorite Mobile App

Mobile Alliance for Maternal Action (MAMA)

Talk about putting mobile technology to good use! The Mobile Alliance for Maternal Action (MAMA) provides free maternal health information to new and expectant mothers via mobile phones. MAMA is used in over 35 countries and has reached 101 unique organizations.


Favorite Crowdfunding Platform


Catapult is a crowdfunding site for supporting projects that improve the lives of girls and women. Organizations that work to do just that can use Catapult to post projects in need of funding, so anyone in the world can donate funds to launch the project.


Favorite Video

Hey St. Jude

This past fall, St. Jude Children’s Research Hospital released a new video on YouTube. Set to the tune of the Beatles’ iconic song “Hey Jude,” the music video features patients, hospital staff, advocates and celebrities reminding viewer to “make it better” for kids everywhere fighting cancer and other deadly diseases. And for as little as $5, you can do just that.


Favorite Event

Social Good Summit

The Social Good Summit and Global Conversation was no ordinary conference.  This international discussion on “the role of digital technology to advance social good” extended beyond the walls of the Summit in New York City, and included panel discussions via live-feeds from China, Kenya and Somalia. Meanwhile, over 200 “meet-ups” in cities around the world – organized by Mashable‘s Meetup Everywhere platform – added thousands of diverse voices and perspectives to the dialogue.


What do you think? What other innovations have been your favorites this past year? Click here to check out more Favorite Things in Social Good from 2012.

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