A young woman of color takes the stage. With a quick prop change and shift of her posture, she becomes several different characters: a young military veteran, a successful business executive, a street paper vendor, all of whom have been hit with homelessness.
We sit forward in our chairs. We are mesmerized. Who will she become next? What will happen to the people whose stories she’s telling? And – most importantly – what can we do to help?
Many years later, though that event was filled with impressive speakers, the only one I really remember was the performance artist Sharon N. Williams of The Mahogany Project. Like the others, Sharon reiterated some central truths: that the paths to homelessness can be different than we think; that homelessness can happen to almost anyone; and that it can be sudden.
What Sharon demonstrated so effectively, though, was the potency of art for advocacy. She showed us that stories and art can:
Be far more compelling than facts, entertaining and engaging us.
Help us avoid the “danger of the single story,” a real problem for social-justice issues.
Enter the part of our brain that creates empathy and holds onto memories long term.
Evoke a strong desire to do something to help.
In our most successful ventures, we’ve connected art to action and helped change the way our community works to end family homelessness.
8 THINGS WE'VE LEARNED ABOUT USING ART FOR ADVOCACY
Here's what we've learned about using the power of art and emotion to spark change.
1. Use art to reach people in unexpected ways. Bringing art into public or offbeat spaces, and bringing advocacy into galleries or display spaces, breaks down barriers and allows us to reach new audiences. We may be surprised to see a 22-foot-high spiral sculpture about homelessness gradually rising out of the gravel in our neighborhood park. A fan of cutting-edge animated film might see for the first time a peek into the life of a homeless teenager. A fun field trip to the local children’s theater can mean a class of fourth-graders sees the experiences of an imaginative and resilient homeless boy who could be one of their classmates.
The Spiral of Hope public art project invited volunteers and visitors to contemplate the meaning of home. Photo from Urban Art Concept.
2. Make the art an interactive experience. Find ways to bring together the artist, the subject, and the audience whenever possible so that it’s not just a one-way, passive experience. Ask visitors to react visually or verbally to the art, then incorporate that feedback into a display. When the formerly homeless teen artist Inocente came to Seattle for our screening of the Academy Award-winning documentary about her, she also agreed to be the featured artist at the Gates Foundation Visitor Center’s Family Day. Instead of being behind a podium, she worked side-by-side with children at an art station. This type of interaction also allows the audience to process their feelings and can cement their intent to act.
3. Use art to tell a complex story succinctly and concisely. Art captures humanity, acknowledging that humans are emotional, not rational, decision makers. Infographics can become works of art, drawing us in with vivid visuals to connect us to the people behind the numbers. Here’s one we recently created for our partner organization All Home with data from our recent One Night Count – our county’s annual Point in Time count of homelessness – which is probably our most widely shared graphic ever.
4. Share the stories and art via social media. The internet practically begs for an ongoing stream of shareable images, videos, graphics and art. Social media is also a great entry point for the budding advocate, someone who’s not quite ready to write to Congress but who will eagerly post a video, infographic or photo on Facebook.
5. Keep repurposing the art and use it in different ways. Our Journalism Fellow Dan Lamont, an accomplished photojournalist, created a beautiful photo collection of six homeless families in Washington state and was extremely generous with how they could be used. Those photos have lived a long, robust life and are still in demand all over the region. Don’t have the resources to create art? Ask to borrow some. Remember that especially for social media, the creation of content is only a small part of our task; the stories and art must be promoted and re-shared repeatedly.
6. Empower the people telling the stories. The most compelling stories emerge when people who may have been marginalized have the power to choose how they want their own stories to be told. Through our partnerships with storytelling experts like StoryCorps and The Moth, we’ve been able to put the storytellers front and center with dignity and authenticity.
Franklin and Sherry Gilliard of Tacoma, Wash., charmed listeners all over the United States on a Thanksgiving weekend with their StoryCorps story of giving thanks despite an episode of homelessness. Photo courtesy of StoryCorps.
Our partnership with The Moth invited 18 storytellers to learn how to craft a personal five-minute story about homelessness, and showcased nine of those stories at an evening event at Fremont Abbey in Seattle. Much to our surprise and delight, eight of the stories have been slated for airing on The Moth Radio Hour to more than 500 stations nationwide.
Launa Lea tells her riveting story of homelessness at our community showcase with The Moth, which later aired on The Moth Radio Hour. Photo by Christan Leonard courtesy of The Moth.
Through these partnership with StoryCorps and The Moth, millions of people nationwide have listened to enthralling stories of family homelessness, delivered via two of the world’s most beloved storytelling platforms with built-in, devoted listeners.
7. It’s okay when art makes us uncomfortable. I don’t mean that we should deliberately provoke negative reactions, or use exploitation to be provocative. Quite the opposite; art needs to respect the dignity and privacy of all human beings, especially vulnerable people. But honest, authentic art may present a realistic depiction of poverty that makes us want to turn away. When that happens, we must first acknowledge our own biases and then lead our community into a discussion about it.
Finally, and most importantly for making change:
8. Pair the art with clear calls to action, and repeat the ask. Even the most blatant advocacy art is not enough in itself. Have you ever seen a hard-hitting documentary that opened your eyes and changed your views, but then taken no action afterwards? After you activate an emotional response, always give your audience a few simple action steps. Then keep following up with them. The Facing Homelessness organization, with its photos by Rex Hohlbein, is especially adept at this, pairing striking photos with personal stories and clear, easy ways to help.
CREATING CHANGE: A SUCCESS STORY
This simple image conveys the number of homeless students in Washington state, localizes the issue and breaks down the different age groups. Infographic produced as a collaboration between Columbia Legal Services and Seattle University.
One of our most successful experiences with art for advocacy combined clean graphics aimed at policy-makers with supporting stories from our StoryCorps collection as well as the American Refugees films.
For three years, one of our advocacy partners, Columbia Legal Services, has been working to pass innovative legislation to address student homelessness in Washington state. At the start, many legislators didn’t even know there were homeless students at all. We helped set the stage by creating the infographic above, and motivated both advocates and policymakers to act with the emotional pull of the stories of homeless students.
Along with determined direct advocacy and increased media attention, this art for advocacy helped make the case for a new law increasing resources and support for homeless students, recently signed by Gov. Jay Inslee.
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